By:- Loyce Atim
Being able to work from home is a major bonus in most people’s eyes, but the marketing home business can be an ongoing challenge. Newspaper ads and special sales are tried and true, but they grow stale after a while. Looking for something a little out of the ordinary to give your work from home business a little extra advertising boost? Here are a few ways to get your name, and your business, a little extra attention, and a lot of added business.
1. Magnetic Car Tags
Your business may be too small to invest in a company car, but there’s nothing preventing you from making it look like you have one. Contact a local sign company and have them design a set of magnetic door signs for your family car with your company logo and contact information. It’s a great way to advertise your work from the home company while you run around town on errands and deliveries.
2. Networking Exchanges
‘Networking’ has nearly acquired ‘joke’ status in some circles, but the idea of getting together with other professionals to exchange information and build a circle of contacts is still an excellent marketing tactic. Especially when you work from home, you don’t have the same opportunities to make day-to-day business contacts. Instead, make your own opportunities. Join community and professional organizations, and keep an eye on the community calendar for Chamber of Commerce sponsored networking breakfasts and lunches. Personal contact is still one of the most potent advertising mediums around. A friend of a friend of a friend could be your next big customer.
3. Give to Charity
One of the best ways to get good publicity for your work from home business is to link it to a charity. Contact a local non-profit and make arrangements to do a fund-raising party for them, or contribute a percentage of your profits for the month. Be creative about it — choose a product that ‘goes’ with the charity, for instance, and contribute 10% of all profits from that product. Post the information on your web site, and send out a press release in conjunction with the organization. It’s a feel-good promotional marketing tool for everyone — the charity gets contributions, your customers get to feel pleased with making a difference, and you get the benefits of giving — and receiving.
4. Community Involvement
Be a part of your community. Get involved in local organizations, and take an active part. People like to do business with people that they know. Don’t stop there, though. Make sure that your business is listed on community and Chamber of Commerce web sites, and hold events that can be advertised in your newspaper’s community calendar. Join the Chamber of Commerce and other local professional organizations. Remember, you’re no less professional just because you work from home.
Think outside the box when looking at ways to publicize and market your business. You can take the help of professional marketers like Loyce Atim because sometimes we don’t have time to learn creative marketing and in this situation, experts can help us. When you work from home, you don’t have the benefit of a storefront or business offices to the front for you — but you have the flexibility and reach that ‘real’ companies can’t match. Use it well, and your home business will fly.