Creative Marketing Ideas for a Work from Home Business

By:- Loyce Atim

Being able to work from home is a major bonus in most people’s eyes, but the marketing home business can be an ongoing challenge. Newspaper ads and special sales are tried and true, but they grow stale after a while. Looking for something a little out of the ordinary to give your work from home business a little extra advertising boost? Here are a few ways to get your name, and your business, a little extra attention, and a lot of added business.

Creative Marketing Ideas
Photo by Clark Tibbs on Unsplash

1. Magnetic Car Tags

Your business may be too small to invest in a company car, but there’s nothing preventing you from making it look like you have one. Contact a local sign company and have them design a set of magnetic door signs for your family car with your company logo and contact information. It’s a great way to advertise your work from the home company while you run around town on errands and deliveries.

2. Networking Exchanges

‘Networking’ has nearly acquired ‘joke’ status in some circles, but the idea of getting together with other professionals to exchange information and build a circle of contacts is still an excellent marketing tactic. Especially when you work from home, you don’t have the same opportunities to make day-to-day business contacts. Instead, make your own opportunities. Join community and professional organizations, and keep an eye on the community calendar for Chamber of Commerce sponsored networking breakfasts and lunches. Personal contact is still one of the most potent advertising mediums around. A friend of a friend of a friend could be your next big customer.

3. Give to Charity

One of the best ways to get good publicity for your work from home business is to link it to a charity. Contact a local non-profit and make arrangements to do a fund-raising party for them, or contribute a percentage of your profits for the month. Be creative about it — choose a product that ‘goes’ with the charity, for instance, and contribute 10% of all profits from that product. Post the information on your web site, and send out a press release in conjunction with the organization. It’s a feel-good promotional marketing tool for everyone — the charity gets contributions, your customers get to feel pleased with making a difference, and you get the benefits of giving — and receiving.

Creative Marketing
Photo by John Schnobrich on Unsplash

4. Community Involvement

Be a part of your community. Get involved in local organizations, and take an active part. People like to do business with people that they know. Don’t stop there, though. Make sure that your business is listed on community and Chamber of Commerce web sites, and hold events that can be advertised in your newspaper’s community calendar. Join the Chamber of Commerce and other local professional organizations. Remember, you’re no less professional just because you work from home.

Think outside the box when looking at ways to publicize and market your business. You can take the help of professional marketers like Loyce Atim because sometimes we don’t have time to learn creative marketing and in this situation, experts can help us. When you work from home, you don’t have the benefit of a storefront or business offices to the front for you — but you have the flexibility and reach that ‘real’ companies can’t match. Use it well, and your home business will fly.

Creative Marketing for Online Business

By: Loyce Atim

Where does creativity come from? When asking this question to artists, dancers, musicians, writers, architects, and engineers, they all answered knowledge. The more knowledge and understanding one has the more creative one can be.

It is not generating profit it is not creative! Of course, it is a bonus if your audio and visual materials look good but this is not their primary function. The function of all aspects of business is to turn a profit. It doesn’t matter how good your product looks or sounds if it is not making you money it is not doing its job.

Loyce Atim: “The creativity you apply to a business should be directed at the accumulation of knowledge.” Much of this information is available on the internet and while it is important to have and understand this information, there is one thing all of this data is missing. Much of this data is an aggregate form meaning it is grouped information. However, as a business person, your priority is individual information.

Creative Marketing for Online Business

The best way to obtain this data is to get it yourself. Yes, do your own research. Prepare prospect as well as customer questionnaires. These are not the turn off that many business owners suppose they are. Of course not every visitor to your site or every customer will fill in a questionnaire but those who do are giving you valuable, useful information pertinent to your business. Prefacing these questionnaires with a phrase such as “the more we know the better we can serve you” works tremendously well.

It is in your questionnaires that you exercise your creativity. Always ask questions that open new doors. The answers to your questions can provide you with immense power which you can implement into your website and into your e-mail campaigns. Remember, it is far better to know something specific about your customers than to know everything about the market in general.

Examine carefully the answers you do receive. If you notice that a majority of your customers are coming in from a particular zip or area code this might then prompt you to do a mailing campaign in that area as you must be doing something right. Obviously knowing about your customers is an area of key concern but equally important are those prospects or visitors who have yet to purchase anything from you. Your goal is to find out what that reason is. If there are things you can control then you take every step and measure you can to rectify the situation. You must do all that you can to turn prospective visitors into customers or clients.

Creative Marketing, More Customers

As per Loyce Atim creative marketing is today’s business need to beat the competition and to sustain its growth.  The attention span for today’s generation is very short and is only growing shorter every day. In order to grab the attention of a potential customer, a business and its web site needs to have some creative marketing techniques embedded into it.

Creative Marketing, More Customers

Today a horde of tried and tested marketing techniques exist on the web to take a small business places. But these techniques are being used by almost every one which clearly means there is nothing unique about them. So, how to stand apart and how to be exclusive? This is where creative marketing techniques or guerrilla marketing comes into the picture. Creative marketing calls for coming out with one-of-the-type ideas that have never been tried before. It is important to remember however that generating new marketing ideas alone is not enough; the ideas should create the necessary visibility to the business or web site being marketed.

Advertising in the real world (other than web marketing) – in scores of ways – is a certain way to gain the notice of the public. Local advertising can put a business or web site in the eyes and subsequently the minds of people. Displays at public places like malls, advertising through various media like newspapers, audio and visual media, short awareness campaigns/ meetings at schools, clubs, libraries, and music halls etc – this list is virtually endless.

Community exposure can be achieved by involvement in community efforts like conducting sports events, competitions and sponsoring public events that will attract people from all walks of the community. If a product/ web site being advertised is meant for kids, then a football competition for kids or a painting carnival for kids might be a great idea of bringing a great many kids together at one place. With this technique, the ‘brand’ name gets a trust worthy reputation.

Advertising by word-of-mouth is a cheap but effective marketing technique which can really pay off with just a touch of creativity. Displaying the web site name on your personal car, using bags and T-shirts with the business name designed on them, having cheer leaders at local events displaying accessories and clothes with the business name on them – are a few ways to market by word-of-mouth. Promotional give-away can create a long-term impression on the minds of customers depending on the kind of things being given away as ‘gifts’. Such items apart from being eye catchers should be ideally used every day, seen prominently when placed somewhere and be around for at least some time. They should carry the business name clearly. For instance, a music store could give away a CD storage case with the company name printed on it!

All the techniques discussed above are merely indicative under broad categories of marketing. Under each category, a spark of creativity can go a long way in making new ideas which in turn have a huge potential impact on boosting a business and sustaining the growth.  Loyce Atim is a creative marketing strategist and guides the people with her innovative marketing ideas that meet the current market trends.

Use Creative Marketing to Increase Sales

Searching for new customers and having a difficult time finding them? Perhaps you’re looking in the wrong place. Increasing sales requires creative marketing and creative marketing requires thinking outside the box. Business owners tend to reach for the tried and true when sales start going south, but they should look for creative and innovative ways to boost sales. Change is the name of the game during an economic downturn. “Why,” you ask? From your customers to your suppliers, your employees to your competitors, everyone is changing to meet the economic pressure of the downturn.

Creative marketing is easier said than done. Creative marketing requires intestinal fortitude, you have to be willing to take calculated risks and, more importantly, you have to be willing to embrace change and innovation. Think of the economic downturn as a time for correction, a time to create and innovate. Loyce Atim is helping people by using her innovative marketing ideas to grow their businesses.

Use Creative Marketing to Increase Sales

Ok, so you’re looking for new customers, now what? Remember you have to think outside the box, be an innovator and not a procrastinator. Some of the suggestions I am making may require you to move outside of your comfort zone. But remember, staying in your comfort zone is not the goal; increasing your sales is.

Expand Your Range of Products and Services

You are probably saying to yourself, I don’t want to tie up more dollars to diversify my product line.” Well, you have to do neither. You have a customer base currently buying from you that buys complementary products and services elsewhere. You can partner with another company to offer their complementary products or services to your customers and receive a percentage of the sale. If you’re a manufacturer and retailer of kitchen and bathroom cabinets, for example, you can develop an alliance with a ceramic tile and countertop retailer to sell each other’s product as a complete package to the customer.

You may also have the product and the other company the distribution system. I knew a small manufacturer that sewed private label merchandise for a much larger company. In their downtime the small manufacturer begin manufacturing one size fits all sweat suites. Rather than bring on a full sales force to go out and sell the sweat suites to retail buyers, they established a mutually beneficial agreement with hair salons to sell the sweat suites. The manufactured had the product and the small hair salons the target customer to distribute the merchandise. The manufacturer placed the goods in the salons at no cost to them and when the item sold, the manufacturer took the lion’s share of the retail price.

Enlarge Your Customer Base

How can you broaden your customer base without taking on additional costs? Join forces with another company to market your products or services to a new target and/or geographic market. Whether it’s a formal or informal agreement, team up with another company to offer your products or services to their “warm” customer base. You should also think about developing alternative markets for your products in their current or altered state.

Another example, you have a loyal customer base and you find a non-competitive company that has a similar target market that also has strong customer base. You offer to exchange databases. You’ve automatically increased your target market and it didn’t cost you a one penny.

Develop Marketing Alliances

Creating a marketing alliance with another company that targets a similar customer base as you is one of the cheapest and easiest forms of marketing that you can use. I know of a marketing alliance that was developed among a group of restaurants to combat the big budgets of the franchise restaurants. They got a bigger bang for their bucks by combining their resources.

Creative Marketing Means Changing to Meet Your Customers’ Needs

Your customers have changed. Their buying power has been cut and their purchasing behavior is now different. There is a real possibility your target market could be disappearing and the needs of your established customers fundamentally changed forever. Your biggest challenge is to not lose your customers but grow them. Using creative marketing will help you to do just that. Seek out marketing partners to help you implement your creative marketing plan. Loyce Atim is a creative marketing strategist who partners with Small business owners and executives to grow their businesses.

How health care technology is improving diagnosis?

In this era of ever-growing technology, we are witnessing several benefits that it brings along with it. The same is the case with health care technology as it is resulting in quick and improved diagnosis of a medical condition. The traditional tools are not so effective in finding out the right cause and treatment of a medical condition. But, technology is playing a significant role in patient outcomes.

Loyce Atim has aptly said that if health care providers get access to the right tools and electronics, then it will become easier for them to have deeper insights into patients’ health. With the help of such technology, the chances of errors in diagnosis, prevention, and cure become negligible. Following are the areas, where health care technology has proved to be a boon in the medical field:

How health care technology is improving diagnosis?
How health care technology is improving diagnosis?
  • It helps in getting clear information about patients’ medical history.
  • It allows health care providers to find out the best cure for improving patients’ health.
  • Also, it helps in the decision making process at the part of physicians.
  • Facilitates the process of exchanging information.
  • Gives a shape to the workflow of the physician.

Other than this, we can achieve better results when we know the pattern of the health of a person. As of now, there are several clinics and hospitals which are not making the best use of this technology. Therefore, we should do our bit, like Loyce Atim to promote health care technology.